The performance of Hua and Hua is quite strong, and their lifecycle and expansion are much better than Ye Maozhong's back in the day. A typical case is the song and image of Mixue Ice City, a classic example of a successful super symbol. Many companies have a marketing budget of over 100 million a year, so giving a few million to a top marketing consulting firm is not considered expensive. After all, a good idea and memorable point can improve advertising effectiveness and conversion rates by 10%, and that consulting fee will be recouped. For slightly larger brands, the advertising budget is calculated in hundreds of millions each year. Spending 1 million to find a second-tier advertising company and then investing over 100 million. Compared to finding a top advertising company, spending tens of millions on consulting, and then investing over 100 million in advertising. Which one has a better effect? Most likely the latter. I come from a marketing background, although I do more sales than marketing work. Currently, most brands and images in the crypto space are poorly designed in terms of positioning. Among CEX brands in the crypto space, I think @okx has the best brand and image. As for on-chain brands, SOLANA leads in both the public chain itself and the branding and image design of its ecological projects. And $Hbar $XLM $ADA, you might still not know what exactly they do, and they have little brand and positioning to speak of, yet their market value is so high, and they can rally when needed. This is our blockchain!