After 3+ years, the answer is clear: Pudgy Penguins operates on a completely different playbook than traditional IPs. Pudgy Penguins is building the leading 21st century internet-first character brand—fundamentally different from legacy IPs built for television, film, or traditional media. While other character brands rely on passive viewership and linear storytelling, we're digitally native by design, meeting audiences where they already are: on their phones, in their feeds, and inside the cultural conversations happening in real-time. Our digital-first approach means Pengu is omnipresent across major social platforms—not as an advertisement, but as a trend participant and cultural companion. We don't interrupt culture; we join it. Pengu shows up in memes, viral moments, and relatable content that people actually want to share, making our IP feel less like a brand and more like a friend. This positions us as a trend tagalong partner rather than a broadcast interruption, creating organic discovery and genuine affinity at a scale traditional character brands can't replicate. This gives us a distinct advantage: we bring our IP to people all over the world in ways that feel native to how they communicate, express themselves, and connect with others. We're not asking audiences to tune in at a specific time or visit a theme park—we're already in their DMs, group chats, and comment sections. We're building brand awareness and emotional connection through participation, not promotion. Where legacy IPs struggle to adapt to digital culture, Pudgy Penguins thrives in it. We're not retrofitting an old model for the internet age—we were born here, and that's our unfair advantage. Proud to say we have a consistent track record to back this up and a big part to our success is taking a brand-to-participant approach.