This post goes out to any project considering running an InfoFi campaign, and why I think they're mostly useless in their current state. For some background in my past life I worked as a director at a social media analytics company, working with many fortune 500 companies over the years. One thing that holds true for 99% of those companies is that they had ZERO interest in vanity metrics (i.e reach, engagement, impressions), what they cared about was business impact metrics (i.e conversion rates, sales, churn etc). Stuff that impacted the bottom line. Without attribution, measuring social media performance is worthless. Every InfoFi project prides themselves on their algo's ability to identify 'valuable' content, but unless the content is resulting in meaningful user adoption & TVL on the protocol it's just noise. @cookiedotfun is attempting to solve this by adding multipliers through protocol usage, but it's limited to the content creator's own account, which isn't the goal. I've already talked about the @vooi_io exemple, and it's the closest I've seen to a finished product so far, but it's not enough. Until @KaitoAI, @xeetdotai, Cookie or @wallchain can figure out a way to attribute user onboarding to content creators, I think the majority of these projects will see very little value in running an infofi campaign. If anyone working at any of these projects disagrees, I'd be keen to hear why & understand what they're doing differently.