This is why I want Proof of Distribution to go beyond the limited ability of Cookie/Kaito to measure social impact. There are billions of potential users to reach beyond X. I believe an important part of Proof of Distribution will be @Ronin_Network $ron rewarding marketers with appropriate amounts of tokens for provably bringing in new users, retention, spend beyond what we see on X. Most people on X are already aware of Ronin or are already users. A well designed system based on rewarding activity that leads directly to a greater amount of revenue going to the treasury could lead to powerful aligned incentives for marketers/creators/streamers.